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Join us on the Road to Hoopla!

Winning Bands to Play at Hoopla

Doors 3PM
Music 3:45PM – 10PM


Hang with Devils Backbone Brewing Company for some FREE Slow by Nature fun as the Road to Hoopla stops by Elmwood Park (Roanoke, VA) on Saturday, August 3rd! Four Virginia bands compete for a chance to play at the 2019 Devils Backbone Hoopla music and beer festival, which is held annually at Devils Backbone Basecamp Brewpub & Meadows in Nelson County, VA and includes pop-up beer tastings, outdoor adventures, property tours, crafts, great eats, and ton of incredible live music. Chupacabras, Morgan Wade, Tony Camm & The FUNK Allstars, and 49 Winchester will battle it out for a spot to play at the fall festival and stay tuned for more details about the special headlining performer!

After the competition stick around to party with more live music, vote for your favorite band, check out the AdVANture Van, play outdoor games, and try out local food trucks. There will also be Devils Backbone Hoopla ticket giveaways! All proceeds from beer sales at Road to Hoopla will benefit the Roanoke Outside Foundation. The FREE event is open to the public, register on Eventbrite.


The Battle of the Bands Lineup

Featuring Special Guest

J Roddy Walston and the Business

Heading into Destroyers of the Soft Life, the fourth LP by J. Roddy Walston and the Business set to be released September 29 via ATO Records, JRWATB pursued a brighter, more nuanced sound that teased out the band’s latent pop sensibilities without skimping on entry or attitude. As you press play on the opening track “You Know Me Better,” anthemic guitars scream out of buoyant, hooky lyrics as Walston’s chugging piano supplies a persistent heartbeat. The “bar band” sound of the past has been replaced by an aspirational, booming cacophony that could fill stadiums.

Instead of the raucous bombast JRWATB manifested on their breakout hit album Essential Tremors, the band’s leader had certain rules he was determined to follow on Destroyers of the Soft Life. One was: “Speak/sing clearly, no hiding behind mumbles.” Another was, “D.I.Y. but hi-fi—record ourselves as much as possible but have it so und amazing and full.” The final, most important, rule was, “Nostalgia is a cancer—acknowledge that you are in the present.”


You’ve arrived. Transcending time, space and place, we welcome you to the other side. We welcome you to this distinct experience and acquaintance. Welcome to Chupacabras. Weaving old-school surf rocks, ruminations of 70’s film riffs and funk-filled flavors,one night with Chupacabras isenough to ignite dancers to delight, releasing young and old on a transformative exotic trajectory. Aseven-piece band of brothers, Chupacabras peppers Afro-Cuban beats with jazz, rock and a captivatingstage presence, inspiring audiences to move, love and live like never before. We’re glad you came.

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Tony Camm & The FUNK Allstars

Tony Camm & The FUNK Allstars is Central Virginia’s premier funk and jam band. Covering George Clinton, Parliament-Funkadelic, hits from the 70’s, today’s modern hits, funked-up Grateful Dead jams and their own funky originals.

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49 Winchester

Making their musical beginnings as childhood friends, Isaac Gibson & Chase Chafin began playing songs together on the banks of the Clinch River & the steps of a once bustling town, empty train station and hotels of Winchester Street provided a perfect backdrop to their country, blues, and ragtime influences. With added guitar work from longtime friend Bus Shelton, the young band began playing shows in 2013 as an acoustic folk-trio in the months after high school and was well received into the region’s strong culture of grassroots music.

Over time, and with the addition of a rhythm section, the bands sound became something with more grit and power. Their childhood influences of rock and roll, blues, and country, molded the music intosomething that is totally unique and all their own. With a consistently heavy touring schedule, 49Winchester has since played venues & festivals across the East, delivering the songs of Isaac Gibson in a powerful live show.

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Morgan Wade 

Morgan Wade us a singer-songwritr based out of Floyd, Virginia. She started writing songs when she was eight years old, but it wasn’t until she was 18 that she began to perform live in 2013. She has since played up and down the East Coast, and has become a favorite to see at her hometown national festival “Floydfest.” Her first single called “The Night” debuted on May 17th. Wade is currently working on a second record that’s being produced by Sadler Vaden (Jason Isbell & the 400 Unit) in Nashville, Tennessee.

Learn More

Other Features

Little Planets

Come play with us!

Little Planets is excited to bring a pop-up playarea for young children to Battle of the Bands.  Our multi-sensory and nature-inspired play spaces foster creativity and imagination so the kids can have as much fun as you do! Bring the family and come play with us!

Meet our Charity Partner!

Roanoke Outside Foundation

The Roanoke Regional Partnership created Roanoke Outside to showcase the Roanoke Region of Virginia as one of the best outdoor communities in the United States. In 2013, the Roanoke Outside Foundation was formed as a 501(c)3 charitable organization with the mission to make outdoor activity and environmental stewardship a core component of the region’s lifestyle. The foundation is responsible for, Get Outside Weekend Update, Blue Ridge Marathon, GO Outside Festival, Go Cross cyclocross race, Down by Downtown Music Festival and crowd-funding campaigns for kayak launches, a Carvins Cove dock, and a bike skills park. It also serves as an advocate for initiatives that make the outdoors awesome. Learn more at


Schedule of Adventures!

Fun for all ages

  • Free 540 Beer Sampling at the Adventure Van from 3-5pm
  • Free Hat Press Station from 3-5pm (while supplies last)
  • Little Planets Family Play Area from 3-8pm
  • Adventure Van & photo booth from 3-10pm
  • Games & Fun Area (giant lawn games, corn hole, button bar, temporary tattoo station) from 3-10pm
  • Road to Hoopla Prize Machine (spin per donation to Roanoke Outside Foundation) from 3-10pm
  • Hourly Hoopla Ticket Giveaways 4PM, 5PM, 6PM, 7PM, 8PM


  • Where does the Battle of the Bands take place?

    Elmwood Park in Downtown Roanoke!

    706 S Jefferson St, Roanoke, VA 24011

  • Will the event be cancelled due to bad weather?

    Nope! We are going to be partying rain or shine!

  • How expensive is the event?

    Entry is Free! If you RSVP at our Eventbrite page you’ll receive a small gift at the gate. However, beer and food will be available for purchase in the park!

  • What's the parking situation like at Elmwood Park?

    There are many street parking options throughout downtown Roanoke. Many of the parking garages are actually FREE on the weekends!

  • Can I bring my own food and drink?

    No, but local food trucks and plenty of delicious beverages will be available for purchase during the event.

  • Can I bring my own lawn chair?

    We encourage it! Seating is limited at Elmwood so if you want to bring a couple of chairs or a blanket to set up on the hill, that would be awesome!

  • Who is playing?

    4 Local VA bands! Chupacabras, Morgan Wade, Tony Camm & the FUNK Allstars, and 49 Winchester. And then J Roddy Walston and the Business to headline.

  • How do we vote for our favorite band?

    You will be giving a wooden token at the gate and there will be multiple voting stations through out the park.

  • What do the winning bands win?

    The Top 2 Winners will earn a spot at our music festival Hoopla! They will play our opening Thursday Night!

  • How do I get to Elmwood Park

    Elmwood Park is located conveniently in Downtown Roanoke off of I-581/220. Take Exit 6 for VA-24/Elm Ave. Elmwood Park is across the street from Carilion Community Hospital.

  • Is this event family friendly?

    Yes the park is open to all ages! We will wristband those who are 21 at the gate but kids are welcome!

  • What is there for kids to do?

    Our friends from Little Planets will have an entire area designated for child to craft and have fun! There will be also plenty of outdoor games and activities for people of all ages!