Lexington, VA – May 20, 2013: Devils Backbone Brewing Company is pleased to announce the second annual release of their collaboration with the Chesapeake Bay Foundation, Striped Bass Pale Ale. Devils Backbone and their partnering distributors have raised $50,000 for the Chesapeake Bay Foundation’s educational awareness programs since the project’s inception last year.
Devils Backbone Founder Steve Crandall and his wife Heidi are stewards of the land. The streams and springs on their farm in Nelson County, VA are fenced off from livestock with water troughs built by the helping hands of the Virginia’s conversation program back in 1985. The Crandall’s take great pride in preserving their land and natural habitat in ways that preserve the Chesapeake Bay. The abundant water sources in the mountains around their home and Devils Backbone’s breweries eventually run to the bay, so the Striped Bass Pale Ale project is personal for them.
Striped Bass Pale Ale was fittingly spawned on an island in the middle of the Chesapeake Bay while fishing for stripers in near gale force winds. Steve Crandall, a fully committed outdoorsman, wanted to create a beer that would satisfy your thirst while enjoying the outdoors but also help protect local waters. The crisp American Striped Bass Pale Ale is packaged in aluminum cans with recyclable toppers to be packable, portable and 100% recyclable.
Devils Backbone Brewing Company’s commitment to clean water and a healthy environment gives them and their distributor-partners in Virginia, DC and Maryland, a unique opportunity to support the efforts of the Chesapeake Bay Foundation. The program received support from five of their distributor partners: Virginia Eagle Distributing (Verona, VA); Brown Distributing (Richmond, VA); Hoffman Beverage Company (Virginia Beach, VA); Guiffre Distributing (Alexandria, VA); and Katcef Brothers, Inc (Annapolis, MD).
Chesapeake Bay Foundation, whose mission to “Save the Bay” extends thru out the Bay’s watershed and into the Blue Ridge Mountains, is actively working with the region’s landowners, businesses, residents, and local governments to restore and protect water quality in Virginia’s streams, rivers, and the Chesapeake Bay.
Striped Bass Pale Ale has an active QR code on the can that leads the consumer to an informative page for the Chesapeake Bay Foundation and the need for “clean water”.
Devils Backbone Brewing Company is a regional Craft Brewery with two locations in the Virginia Heartland. The Basecamp Brewpub, a full service restaurant with on-premise brewery, opened its doors in 2008 and the Outpost, a full-scale production facility, began operations in 2012. Steven Crandall founded the company and Jason Oliver leads the brewing operations. At their Basecamp Brewpub, they have crafted well over 100 different styles of beer, approximately 15 of which have been scaled up for production and distribution from the Outpost facility. The company currently distributes its beers through wholesalers across the State of Virginia, Washington DC and in parts of Maryland. In its four-year existence, the company has been awarded 22 medals at the Great American Beer Festival and the World Beer Cup. Additionally, the Company was named 2010 Champion Brewery and Brewmaster Small Brewpub at the World Beer Cup and 2012 Small Brewpub and Small Brewpub Brewer of the Year at the Great American Beer Festival. Their best-selling Vienna Lager won gold medals at both the 2012 World Beer Cup and the 2012Great American Beer Festival.
Media inquiries can be directed to Marketing Director Heidi Crandall at email@example.com.