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Sep
21
2014
10

Devils Backbone Debuts In The United Kingdom With American IPA

Posted on: Sep 21 14
10

London, England – Devils Backbone Brewing Company today announced the launch of American IPA, the first of the brewery’s beers to be sold outside of the United States. The beer is an original Devils Backbone recipe showcasing American hops and brewed especially for the English palate. The inaugural batch was crafted by Devils Backbone Brewmaster Jason Oliver at Banks’s Brewery in Wolverhampton, England and will release on tap at 930-plus Wetherspoon pub locations across the United Kingdom and Ireland on October 1st.

The beer features a mix of English and classic American hops which give it a bright, snappy, hop character. The English hop varieties, East Kent Goldings and Admiral, provide the underlying bitterness and flavor while the American varieties, added late in the process, fill out the flavor profile and give the beer a West Coast style citrus-pine nose. Working at Banks’s allowed Oliver to try some different brewing methods. The beer is made using a single-infusion mash of Pale Ale malt and fermented in open vats, which is significantly different from Devils Backbone’s traditionally Germanic approach at home in the US. The experience left Oliver nostalgic for the early days of his brewing career: “I started out at an English inspired brewery in Baltimore, and brewing at Banks’s really took me back, especially seeing the open fermentations. You can smell them, almost hear them slowly churning, and all but touch them. They’re tangible, alive and something I haven’t experienced in a long time.”

Devils Backbone American IPA will be served exclusively at all Wetherspoon locations throughout the United Kingdom and Ireland. The beer will be offered on draft, rather than as a cask, which improves the sharpness of the hop flavors. Devils Backbone was impressed with their new retail partner’s commitment to selection and freshness. “We visited quite a few Wetherspoon pubs and I was struck by the number of options offered to consumers, even in the country pubs, and by the knowledgeable managers we met who really cared about the quality of the beverages they were serving,” explained Chief Operating Officer Hayes Humphreys. “We’re confident that our beer will be well tended to.”

About Devils Backbone Brewing Company: Devils Backbone Brewing Company, the largest craft brewery in Virginia, is the current and two time Great American Beer Festival Small Brewing Company of the Year. The Company operates two breweries in central Virginia. Basecamp, which opened in 2008, is the company’s original brewpub and restaurant in Nelson County. The Outpost is a modern production brewery outside of Lexington. The company produces approximately twenty beer styles commercially, with many more experimental styles in production at Basecamp. Their beer is inspired by brewing traditions around the world. Vienna Lager, the company’s flagship, is one of the top craft brands in the nation, and continues to be one of the fastest growing. The company employs approximately 100 people, primarily at their breweries in Virginia. In the United States, Devils Backbone products are available only in Virginia, Maryland and Washington DC.


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Comments

  1. Adam says

    Love this stuff. You need to get it in bottle retail at UK supermarkets asap! Best beer available in wether spoons bar none.

    • Devils Backbone says

      Thanks Adam, We’re excited to learn you enjoy Devils Backbone American IPA! Bottled…maybe one day. Cheers!

  2. Anthony Arthur says

    I wasn’t too keen on this at first but now I’m addicted. I always look forward to my next visit to Wetherspoons just so that I can have a few pints of this stunning ale. 10/10

    • Jean Hazelwood says

      Cheers Anthony! Thanks for giving DB American IPA a try, we are glad you enjoy it!

  3. Keith Hetherington says

    Tried this beer in my local Wetherspoons the other day after a trip to the US and was really impressed generally with the development of American ales. This beer is now top of my list when at a Wetherspoons. Well done.

    • Jean Hazelwood says

      Fantastic Keith! We appreciate your sharing with us and we are of course super excited to learn you enjoy Devils Backbone American IPA. Cheers from the DB team!

    • Jean Hazelwood says

      Right on! We appreciate the support and are sending you a stateside cheers! Thank you,

  4. henrik says

    Impressed for sure it is a great beer and hope it stays in ‘spoons for a looong time! What are the American varieties of hops used in the brew? Thanks, H.

    • Jean Hazelwood says

      Henrik, Hello there and thanks for writing us! We are super glad to learn you enjoy Devils Backbone American IPA at Wetherspoon pubs! American hops are Cascade, Centennial, and Columbus accompany English Admiral and Goldings hops in this recipe. Cheers!

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