Tickets on sale now for Devils Backbone Hoopla, September 29 – October 1 2017.
Hoopla Single Day and Multi-Day Non Camping Passes go on sale May 15, 2017.
We’re proud to announce an amazing artist lineup for this year’s festival and the continuation of Hoopla crowd-favorite adventures. Take advantage of the best ticket rate now – 4 nights of camping, 3 days of live music & adventures for only $75.00 (through April 15, 2017).
Hoopla is a festival to bring folks together to craft an adventure! Come Hoopla with us the last weekend in September, Sept. 29 – October 1. Camp out, enjoy workshops & outdoor activities alongside an incredible lineup of live music, award-winning craft beer and great eats. We are tucked away in the valley of Nelson County on 100 acres surrounded by Blue Ridge Mountains, a perfect backdrop for all the fun!
Our Hoopla Adventures are activities, events and workshops that celebrate the seven amazing values that make up the Devils Backbone culture: Beer Positive, Passion, Adventure, Family, Humility, Integrity, and Stewardship. Every activity starts with a question, “Where do we want to go and how are we going to get there?” Our answer, by doing things the right way, never losing focus of the destination and all the while having fun!
All Adventures, excluding the Beer Dinner, are FREE for Hoopla ticket holders and are available on a first-come, first-served basis. The exclusive Saturday night beer dinner offers an amazing opportunity to dine and hangout with Brewmaster Jason Oliver during the festival and support the Nelson County Pantry, our local area food pantry that provides assistance to Nelson County residents. Proceeds from the Hoopla Brewmasters Dinner benefit Nelson County Pantry.
Live music has always been a part of Devils Backbone Basecamp
and each year at Hoopla we showcase and host the bands we love to hear and think you will too.
Daily Schedule and Single Day Tickets Available on May 15th.
Lineup subject to change.
TUCKER ROGERS, BUTCH TAYLOR, JOHNNY STUBBLEFIELD & STEWART MYERS
with special guests Travis Elliott, John D’Earth, Erin Lunsford & Adam Rogers
2017 Devils Backbone Hoopla Lineup
Rainbow Kitten Surprise and all five of its members hail from the mountains of Boone, North Carolina. With chilling harmonies, dynamic instrumentation, and introspective lyrics, their distinct sound takes influence from artists like Modest Mouse and Kings of Leon. RKS was formed in early 2013. The band is making its second appearance at Hoopla!
Langhorne Slim, Sometimes, truth can’t be explained. But it can be felt, running wild through a song. “I don’t want to tame myself. I want to be wild,” says Langhorne Slim. “If I can continue to refine the wildness but never suffocate or tame it, then I’m on the right path. Because it is a path. I feel it.”The Spirit Moves is Langhorne’s newest artistic attempt to refine the wildness. The result is an effervescent collection of his now-signature, cinematic, joyful noise, rooted in folk, soul, and blues.
The Hip Abduction Sometimes inspiration strikes from the immersion of living in a far away place. Sometimes, inspiration stems from a place that everyone can relate to, but maybe no one’s actually been. This is the music of The Hip Abduction, the vibrant St. Petersburg, FL-based collective that formed over a mutual appreciation for West African and early Jamaican reggae/dub music.The Hip Abduction began through informal jam sessions and quickly coalesced into a sound that attracted national attention. For Gold Under the Glow, the band’s 2016 third full album release, THA engage an indie pop acumen alongside a highly emotive and roots driven sound.The Hip Abduction featuring David New (lead vocals, guitar), Chris Powers (bass), Dave Johnson (baritone and tenor sax), Sean Fote (keyboards), Matt Poynter (drums, vocals) and John Holt III (kamale ngoni, guitar, vocals) have shared stages with the likes of Grace Potter, Ziggy Marley, Umphrey’s McGee, Matisyahu, Thievery Corporation, 311, Moon Taxi and more. Watch out for more festival plays in 2017 including Jam Cruise and Sweetwater 420 Fest as well as coast to coast dates.
Blitzen Trapper Over the course of 15 years and seven full-length albums, Blitzen Trapper has crafted one of the more compelling and varied catalogs in contemporary rock and roll. Indeed, singer and guitarist Eric Earley, who is also the Portland, Oregon-based band’s primary songwriter, is possessed of a musical and lyrical sensibility that is remarkably deep and wide; big ideas and universal emotions are wrung from the seemingly plainspoken details of small-screen and often highly personal stories, and set to music that reaches way, way back to old-timey folk and bluegrass, travels through everything from country, psychedelia and soul to prog, garage and metal, indulges gloriously in the classic rock of the 70s and 80s, and makes occasional side trips into hip-hop, skewed pop and noisey freakouts.
Larry Keel is described by music critics and reviewers as the most powerful, innovative and all-out exhilarating acoustic flatpicking guitarist performing today. Keel has absorbed the best lessons from his Bluegrass family upbringing, both sides deeply steeped in the rich mountain music culture and heritage of Southwest Virginia. From there, he has always integrated that solid musical grounding and natural-born talent with his own incomparable approach to playing amplified, acoustic guitar and composing original music. He’s also got a knack for choosing interesting and appealing material from all realms of music with guts, whether it’s a tune written by a fellow song-writer/musician friend, or a surprise cover from any number of musical acts all over the map. The combination is pretty irresistible, and has earned Keel the highest respect and billing among the top acoustic and jam rock musicians alive, and some now gone.
SUSTO is a Spanish word referring to a folk illness in Latin America that Osborne learned as anthropology student, meaning “when your soul is separated from your body,” and also roughly translates to a panic attack. For Osborne, the music of SUSTO was something he had to get out into the world. SUSTO released their debut album independently and toured relentlessly to get the word out. They were an immediate hit in their hometown, packing venues, getting airplay at all the bars and even making a fan of Band of Horses’ Ben Bridwell. Susto returns to Hoopla for year two!
Tyler Childers “is the finest songwriter to emerge from the Bluegrass State since Chris Knight and should be mentioned in the same breath as Fifth On the Floor, Sturgill Simpson, Chris Stapelton, and others who are currently leading the most notable renaissance of Kentucky music since Keith Whitley and Ricky Skaggs took Music City by storm 30 years ago.” Reverbnation
Paul Cauthen Americana music fans will remember Cauthen’s name from Sons of Fathers, the raucous Texicana group he co-founded in 2011 with bassist David Beck. The band earned glowing praise from Rolling Stone, NPR, and others, thanks to two albums that climbed into the Top 10 of the Americana Music Chart.
Colter Wall is a prairie-born songwriter from Saskatchewan, Canada. Wall’s inaugural EP, “Imaginary Appalachia” continues to keep him a non-stop, buzzed-about young artist and has evoked visceral reactions from industry veterans, his musical heroes and peers, as well as a loyal and quickly-growing grassroots fan base. His signature baritone vocal is paired with sparse, beautiful old-soul songwriting inspired by artists like Townes Van Zandt, Blaze Foley, Emmylou Harris & Waylon Jennings.
Muddy Magnolias, live and on record, comes from a place where the Mississippi meets the A-Train by way of Nashville. Whether yours is the back porch or the front stoop, Spanish moss or window box garden, dusty country lane or crowded subway car, rural honky-tonk or uptown club, this is music that beckons. Muddy Magnolias, Jessy Wilson and Kallie North, are collaboration without boundaries, musical healing in a landscape of the heart, and all of us who treasure creative energy, honest art and the possibilities of love and unity, are better for their arrival.
The Way Down Wanderers, Equal parts fast-paced and soulful, 5-piece modern-folk Americana act, The Way Down Wanderers, draw listeners in with energy, originality and soulful generosity. Playing, performing and writing together for just 3 short years, the Wanderers have built an enthusiastic and fast-growing following. Youthful and professionally trained, these young men captivate audiences with soaring instrumentals, foot stomping sing-alongs and a lively stage show and have created a buzz for themselves with their unplugged, off-stage encores and propensity for performing self-titled, “restSTOMPS” – free acoustic sets at rest & truck stops along their tour routes.
Hannah Gill & the Hours combines 70s lo-fi pop and rock with contemporary soul and blues and transforms them into sweet and sultry songs that overflow with feeling. Steered by soulful 19-year old vocal powerhouse and songwriter Hannah Gill combined with skilled guitarist, songwriter and arranger Brad Hammonds, the group offers up music with contagious melodies and wise lyrics. Each song presents a thrilling story about how humans connect through their experiences that reveals the intrepid singers intimate perspectives on love, loss, longing, hope and transformation. Gills lush voice, Hammonds sparkling fretwork and both members background in improvisational jazz give the duos hypnotic recordings and dynamic live performances otherworldly gravity.
Featuring Virginia Bands
Chamomile and Whiskey, In the spring of 2011 in Nelson County, Virginia Koda Kerl and Marie Borgman poured some Evan Williams in a hot cup of tea and decided to start a band. The idea was to organically grow a sound based around lively shows that would not be restricted by genre. They joined forces with Irishmen Ryan Lavin and started ferociously playing as much as they could. After a year of building a reputation playing rowdy bar sets they signed with County Wide Records and cut their first EP “The Barn Sessions.”
Lord Nelson “Though only five on the stage, they generate enough sound for double that, and that’s just the music coming out of them and creating a ruckus. Whether it’s harmony driven, southern rock guitar lickin’, or foot stompin’ porch pickin’, they are at home in the music they make – unique, almost spiritual, and powerful.” Nashville 360
Disco Risque, Disco Risqué is energy! Screaming guitars, pounding drums, thumping bass, blaring horns and raw vocals come together in a controlled chaos that leaves listeners astounded and hungry for more. Formed in 2014 and performing with the current lineup since mid 2015. Disco Risqué hails from Charlottesville, VA and have spent the last year developing a signature sound attracting a fiercely loyal following of dedicated fans. Within the first year of playing live the group delivered their eponymous debut double-album (available on iTunes, Spotify and www.discorisque.com), performed with up and coming greats such as TAUK, Pigeons Playing Ping Pong and Peoples Blues of Richmond and were chosen to be 1 of 4 bands to participate in the prestigious Rockn 2 Lockn competition. Combining elements of rock, funk, hip-hop, hardcore and pop Disco Risqué take their listeners to previously untrodden sonic realms. With a grueling practice schedule and a seemingly limitless desire to take their music to the next level Disco Risqué have quickly proven themselves as an up and coming powerhouse.
Will Overman Band, The music of Will Overman is at once melodic as it is relentless, as refreshingly unique as it is familiar and evocative. Overman’s music is rooted deeply in the South yet transcends genres and convention, blending essential elements of rock, blues, country toward a collective swell reminiscent of the Allman Brothers, Lynyrd Skynyrd and Marshall Tucker. A Virginia native, Overman — who made it through two levels of NBC’s “The Voice” — pairs sleek vocals with haunting rhythm and introspective melody.
Bryan Elijah Smith & The Wild Hearts are an ‘Alternative-Americana’ band based out of the Shenandoah Valley in Virginia. Smith’s innate songwriting ability and haunting voice elegantly juxtaposes the unconstrained raw energy of The Wild Hearts. With over 1,000 songs penned & 10 independent releases, Smith is creating a self-produced legacy that began with his first song at the age of 18. The music cradles all things ‘Americana’ at heart & at hand without shying away from a truly uninhibited pop sensibility. Crossing a wide array of genres, what gets produced has been compared to the likes of everyone from Bruce Springsteen to Kings of Leon.
Gold Top County Ramblers rock an acoustic, bluegrass form of music, plugging in due to the demands of crowded little bars. We mix all kinds of music together from all musical era’s and genres, and then bluegrass it up a little.
Dharma Bombs, Dharma Bombs formed in the heart of the Commonwealth with the intent to spread Appalachian music with a heaping side of Dixieland. We are a folk band equipped with a full horn section, lyrical swing, and a yearning to stir the dust off the dance floor. With diverse backgrounds from the swampy sounds of Baton Rouge to the crooning twang of the Blue Ridge Mountains, Dharma Bombs is a confluence between folk music born on the street corners and ridge lines of the South. Hoot and holler, stomp and clap, twang and sang with the rowdy Dharma Bombs as they spread their special brand of authentic Appalachian Dixieland.
Reintroducing The Cville Allstars
It’s no secret that Charlottesville and Central Virginia are home to a host of talented musicians. Drawing from a cross pollination of styles and crafted in venues and gatherings around the region, the “Jam Session” has always been musical meeting ground for them. Hoopla is excited to present The Cville Allstars, a one-time only lineup of accomplished musicians, both new and established, from the surrounding area. This congregation of musicians will no doubt showcase the spirit of spontaneity and musical camaraderie that are integral to this region’s music scene.
This year’s house band features Tucker Rogers (Guitar – Charlottesville Music Showcase), Johnny Stubblefield (Drums – Parachute), Butch Taylor (Keys – Michael Coleman, Dave Matthews Band), Stewart Myers (Bass – Agents of Good Roots, White Star Sound). Special guests include John D’earth, Gina Sobel, Erin Lunsford, Travis Elliott, Gary Green, Rob Bedford (DJ XSV)
Beer & Eats
Details subject to change
Devils Backbone Award-Winning Beers Poured Throughout the Festival Grounds!
serving a la carte pub fare, creative cocktails and 16 taps of specialty Devils Backbone beers
Thurs 11:30am-close • Fri & Sat 11:30am-close • Sun 11:00am-close
The SummitStop in for breakfast 2 go & locally roasted specialty coffee.
7am-12pm Thurs-Sat • Sunday 7am - 12pm, open to festival guests & the general public
Sat & Sun The Famous Build Your Own Bloody Mary Bar
Oak GrillFeaturing wood fired dishes prepared on the Oak Grill, walk-up service.
Thurs 11am-11pm • Fri & Sat 11 am-1 am • Sun 11 am-9 pm
Outdoor BarThe Outdoor Bar features 18 taps, pouring Devils Backbone beer fresh on draught.
Thurs 11am-last call • Fri & Sat 11 am-last call • Sun 11 am-last call
The ShantyLocated next to the main stage in The Meadows, serving rare beer, specialty bourbon, whiskey, fine cigars & more.
Fri, 4pm - close • Sat & Sun, 11:30am - close
Hoopla General StoreStop by for beer-2-go Growler fills, 6-packs, Campground Essentials, Ice & fire wood.
Thur, 5-10pm • Fri & Sat, 7am - 1am • Sun, 7am - 6pm
ALL SALES ARE FINAL. HOOPLA IS RAIN OR SHINE!
KIDS 12 & UNDER ARE FREE! NO TICKET REQUIRED.
Camping & Festival Pass Options:
- Camping & Festival Pass Options include admission for 1 to the campground and festival for arrival date listed and all parking fees. You may stay in the campground until Noon on Monday after the festival.
- All Camping & Festival Passes include access to a primitive style camping area where cars are parked separately from tents.
- Reserved Car Camping or RV Passes are available for an additional charge if you would like to purchase more space and camp with your vehicle. These are VEHICLE passes and only 1 pass is required for each vehicle. More information on each pass type is included on the next page when you click “Buy Tickets.”
- Ticket price also includes admission the “Pop Up Beer Festival” on Saturday that begins at Noon. Availability is limited on a first-come, first-served basis.
- Showers are available 24/7 starting 11am on Thursday, September 28. Showers are free.
- Festival Pass Only Options (NO CAMPING): Includes admission to the festival only. Camping is not included. Multi-day and Single Day Festival Only Passes (NO CAMPING) will go on sale May 15, 2017.
*All service fees include ticketing processing fees, state/local taxes and facility fees.
Parking Entrances: Camping Pass Holders: Please follow signs to the campground entrance located on Route 664/Beech Grove Rd. (Follow Signs to Wintergreen Resort. The entrance to the campground is located across from Blue Toad Cidery in the former “Glen Mary” Subdivision). Day Pass Holders: Please follow signs to the day parking entrance located on Route 151.
Day Parking Lot: Opens at 11:30AM
Campground Gate Times: 11AM-8PM (RE-ENTRY IS PERMITTED.)
Day Parking Lot: Opens at 11:30AM
Campground Gate Times: 8AM-10PM (RE-ENTRY IS PERMITTED.)
Day Parking Lot: Opens at 11:30AM
Campground Gate Times: 8AM-8PM (RE-ENTRY IS PERMITTED.)
Day Parking Lot: Opens at 10:00 AM
Campground Gate Times: CLOSED. (RE-ENTRY IS PERMITTED.)
What is Hoopla?
Hoopla is a four-day festival full of live music and activities for all ages! The fun begins Thursday, September 28th and ends Sunday, October 1st. Hoopla is suited for all ages, families are welcome and kids 12 and under get in free!
Where does Hoopla take place?
Devils Backbone Basecamp Brewpub & Meadows
200 Mosbys Run, Roseland, VA 22967
RAIN OR SHINE!!
May I bring food and beverages to Hoopla?
Basecamp Brewpub and Meadows Area: No Outside Food or Drink will be allowed in the concert grounds.
Campgrounds: Please come as self-contained as possible with drinking water and anything else you may need to make your camping experience at Hoopla as comfortable as possible. There will be a free water refill station located in the venue that you can fill up any potable water receptacles during the hours the concert grounds are open.
Concert Grounds: Two factory sealed water bottles will be allowed into the festival. Save your money though and bring an empty reusable container or a camelback and use them to fill up on water at our free water station.
Are lawn chairs permitted at Hoopla?
Yes, lawn chairs are permitted inside of the festival in designated areas only. Seating in these areas is first-come, first-served.
May I bring a pop-up tent or large shade tent?
Concert Grounds: Large shade tents are not permitted; however, shade tents that require you to sit down while set-up and do not exceed four feet are allowed. If you do decide to bring a shade tent, please be courteous of people around you and make sure that you are not obstructing their view.
Campgrounds: Yes. You may bring pop-ups, tarps or any other type of cover in the campground area.
What are the different Hoopla Pass options?
Hoopla Camping & Festival Pass = Admission for 1 to concert grounds AND campground
Hoopla Day Pass = Admission for 1 to the concert grounds for one day
Tell me more about Camping & Festival Passes?
Camping Passes: Access to the General Admission “primitive style” campground area.
Primitive Camping: Tents will be set up on a flat, grassy area adjacent to the parking area that will be a very reasonable distance from your car. You will not be allowed to camp directly next to your vehicle (unless you get a reserved car camping pass)
Upgrades are NOT festival or camping passes—they are only upgrades to a camping pass.
Reserved Car Camping or RV Passes are available for an additional charge if you would like to purchase more space and camp with your vehicle. These are VEHICLE passes and only 1 pass is required for each vehicle.
1) Car Camping: (ADVANCE $75, GATE if available $100) You will need a “Reserved Car Camping Pass.” This pass allows you to park 1 car and setup 1 tent (up to 2 people) in a 10’X35′ space. If 2 people arrive in 2 cars or need space for 2 tents they will need (2) “Reserved Car Camping Passes” These passes will likely sell out and will only be sold in advance and will not be sold at the gate.
2) RV Camping: (ADVANCE $125, GATE if available $150) All RV Spaces are 20’X40′. This is a VEHICLE pass and is required for any Class A, B or C recreational vehicles accessing the festival site and must be accompanied by a Camping & Festival pass. You only need 1 RV pass for each RV and not for each person in your group. This pass is NOT valid for admission and is not an individual’s ticket to the campground or concert grounds.
*Email Hoopla@dbbrewingcompany.com if you want to alter your ticket purchase
May I bring my backpack or bag in?
Yes. All bags will be searched before entering the festival at the Main Gate.
What's up with parking at Hoopla?
How much is parking?
Parking is free. ADA (handicapped) parking and camping is available upon entrance to the festival. Upgrades are available for car camping & RVs. See Reserved Car Camping and RV Pass options in Tickets.
Will you have shuttles available?
At this time no transportation will be available through the festival.
Are there showers at Hoopla? (Yes!)
Heck yes! Showers open at 11am on Thursday and are available 24/7 during the festival. Showers are FREE.
Will there be ADA parking or ADA Camping?
Yes. There will be ADA day parking and ADA camping area available. Upon entering the festival tell the parking attendants that you need ADA parking. ADA parking and camping is available on a first come, first serve basis.
Will there be an ADA viewing area?
Yes. We will have a reserved viewing area in an adjacent area towards the front of the stage. We will not have a platform. Chairs will be available for ADA patrons and up to one companion.
Can I bring my service animal?
Only licensed ADA service animals with proper credentials will be allowed into the event. We love our pets too, but at events of this size we cannot allow dogs or any other animals into the event. It is a safety issue so please don’t bring your pet to the festival.