Every adventure begins with the question, “Where are we going?” When you backpack into the hills, don’t you look to see where your destination is? We hope so! And, it’s highly likely, that a compass will get you to where ever your next adventure awaits.
Running a company really isn’t that much different from going on a hike. It takes direction. It takes hard work. And, It takes planning. As a company, you need to figure out where you’re going to go and how you’re going to get there. Devils Backbone is definitely no different. So, we asked ourselves, “Where do we want to go?” The answer was pretty simple – and unanimous. Our adventure is helping you create your next one. So, then we asked ourselves, “How are we going to get there?” That answer was also pretty simple. We want to do things the right way for the sake of those who crack open one of our awesome beers, for the sake of our employees, and for the sake of the future of both.
To make sure we never lose focus of our destination, we developed a Mission Statement. And to make sure we stay on course, we established Core Values to be our compass, guiding us every day.
To enrich our community by enhancing back porches, campfires, dinner tables, hiking summits, fishing boats, beach chairs, pig roasts, tailgates, crab feasts, ball games, ski lodges, strummin’ sessions, and anywhere else you find yourself enjoying life.
Adventure – Expanding horizons thru approachable food drink and experiences
Beer Positive – Great beer is, great beer whether we made it or not
Passion – Relentless devotion to our beer, our people, and our community
Integrity – Work hard, be honest, and set the example
Family – With each other through the good and bad
Humility – Striving to be the best, without exclamation
Stewardship – Leaving it better than we found it